Battered, old, three-speed Schwinns have their charms. So we mean no disrespect by suggesting that it's also possible to tool around town with a bit more style. Check out what the Danish company Biomega is doing: they certainly know how to pimp your ride.
Simply put, they've applied contemporary ideas of industrial design to bicycles. And they've done that by hiring some of the best designers around the world, including Karim Rashid, Ross Lovegrove, and Marc Newson. There is also a set of accessories: front and rear fenders, carrier, and kickstand.
You can find a link for the store locator on the home page. Bikes start at $1160.
written on Monday Mar 5, 2007
pedal,
metal,
bike.
