Shows you what we know. Had anyone asked us if you could build a successful business selling shoes on the web, we'd have said of course not -- people need to try them on, walk around, look in the mirror.
Yet Zappos overcame that barrier by providing outstanding customer service (24/7, no less), including free shipping (and that includes free shipping if you decide to return them). They also have strong price protections in place. In short, they did everything right to earn a loyal customer base.
Now Zappos is selling clothes, too, with the same stand-behind-it policies. They've got men's, women's and kid's clothes from dozens of labels. There's even a separate Zappos Couture site selling a slew of designer goods from a tony list that includes Sigerson Morrison, Pucci, Kate Spade, Michael Kors, Donna Karan, and a. testoni.
written on Tuesday Mar 27, 2007
clothes,
service,
website.
