Blueprint magazine is published by Martha Stewart's company, skewing a little younger than the core brand. We're fans of Blueprint's mix of articles on design, decorating, style and living well.
Today, though, we'd like to call your attention to their new blog, Bluelines. Billed as "the shortest path to personal style," the site covers fashion, travel, technology, beauty, food -- the usual suspects. But it gets how a blog should read and look -- smart posts about a wide range of useful and fun topics.
You can read about trips the editors take (Sweden, NJ), deals on shoes (they beat Zappos handily on a particular pair -- at Macys!), and a painting done by an editor's grandmother. We've got it bookmarked -- and look forward to seeing what they post next.

written on Friday Sep 7, 2007
Martha,
offspring,
blog.






