If this one looks like it's an ad, that's because it is -- in an interesting way.

The clever folks at Marc Jacobs have devised this website to introduce and involve you in their new Daisy fragrance. What's remarkable is the design of the site -- even though you know you're being marketed to, there's something about it that makes us willing to play along, if only to see how it's done.

To get the whole nine yards, you create a free profile. Then it's all about planting virtual daisies in a secret garden. That gives you the chance to win merch and to see the full site.

As we say, it's a come-on. But it's a notable example of what-will-they-think-of-next.